Takeaways from SIA Executive Forum 2018

TimeSaved’s CEO recently had the opportunity to gather among staffing agency execs at the SIA Executive Forum in Miami to learn about where our industry is headed in the coming years.

This year’s themes included branding, retention, engagement, technology and, in general, how to be #futureforward. Here are some nuggets of knowledge we’ve taken away that will help equip staffing agencies going into 2018 and beyond.

It’s all about the chatbots

Staffing agencies are increasingly digitizing, utilizing chatbots, artificial intelligence and new technologies to supercharge the race for talent.

  • Graig Paglieri, President of Randstad Technologies & Engineering, says they plan to use chatbots to increase their fill rates from 35 to 40%.
  • Manpower’s Stacey Force says the company has seen an 80% increase in meeting scheduling efficiency because of chatbots.
  • Phillip Noe, CIO at Adecco, says that using chatbots for talent prescreening increases applicants and decreases drop off.

Engagement = authentic and transparent communication

In such a competitive time in staffing, candidate engagement and candidate retention has never been more important.

In a session on recruiting, retention and redeployment, Manpower’s Kelly Sudsbury reminded us that, from a candidate perspective, the value of an interaction often goes beyond just getting the job. Are they happy in an interaction, regardless of the outcome? Did they learn something, did they feel valued?

Feeling valued often comes down to feeling heard, which means following up to address issues and opportunities. Staffing agencies need to prioritize authentic, transparent communication if they want to keep candidates engaged.

It’s time to rethink how we nurture candidates

The perceived candidate shortage in staffing all comes down to increased competition. So it’s time to rethink how we engage with them. How do we provide them the tools they need to not only succeed in a single job, but to move forward in their careers?

Some forward-thinking agencies have programs that upskill workers based on their future goals. During the onboarding process they inquire not only about a candidate’s current skill set, but also what they are hoping to learn. This ultimately helps workers feel valued and like they are a part of something, reducing their incentive to quit and increasing their performance.

Execution is power

In his keynote address, Jason Jennings made the observation that when information was scarce, knowledge was power. But, with the democratization of information, this is no longer true. Now, execution is power.

Recruiting trends are easier to track than ever before. Now it’s up to staffing agencies to understand the best ways they can execute to capitalize on those trends.

So what does this execution look like?

Some things to consider: an increased focus on staffing agency branding to stand out from the competition; streamlined mobile-first communication to leverage the growing contingent workforce; and the adoption of intuitive technology focused on a great candidate experience to increase retention and redeployment.

 

Add a comment

Related Blogs

Posted by Jenn Martin | May 24, 2019
TimeSaved attends first ever Collision Conference held in Canada
Collision, North America’s fastest growing tech conference, came to Canada for the first time this year and it did not disappoint.  TimeSaved attended at the invitation of Innovation York, and...
No Image
Posted by Jenn Martin | April 17, 2019
TimeSaved selected as one of 20 Canadian companies for NEXT Founders
In an exciting development for the team at TimeSaved, our founder Rohan Jacob was recently accepted into the newest cohort of NEXT Founders. As a company focused on building AI...
Posted by David King | September 18, 2018
White Labelling and What it Can Do for Your Staffing Agency
White-labeling has become a hot topic in the staffing industry. More and more companies are taking advantage of white-labeling to make their software and services more authentic. However, this term...