App Store Optimization: What it is, and how to do it well

Staffing agencies are constantly trying to find top talent. To do so, they need to stand out from the competition and provide their candidates with the best experience possible. Apps are a new way that staffing firms can achieve this goal.

However, promoting the app and building up the user base can prove challenging at times, and app store optimization (ASO) is something that is often overlooked. 

What is ASO

Just like search engines rely on search engine optimization to provide users with the most relevant and helpful content, app stores rely on something called app store optimization to provide users with relevant and useful apps.

If you want your app to rank higher in search results, there are a couple measures you can take. 

Ask Candidates to Rate the App

Ratings and commentary are the lifeblood of app optimization in the Play Store and Apple App Store. A high number of consistent, positive reviews is key to keeping the app high up in the search rankings. Plus, it increases the likelihood of engagement by candidates once they actually download the program.


Similar to search engine optimization, app store optimization requires intense focus on keywords. The trending keywords pick up the most traffic and most users. Use tools to understand what terms are hot so that you can get in front of them and acquire more downloads.


Make sure to be concise yet complete when describing the app. That will help the algorithm place the app in the right search results and also communicate to recruits the purpose of the tool.


App stores use the category distinction to help them sort and produce the apps in response to any search. Being in the right category or categories helps more people find the app. If you are targeting a relatively niche industry or category like Scala programmers, this will be especially helpful.


Lastly, the title of the app is extremely important to get it up the rankings and increase download rates. A confusing title with no meaning is probably not a good tactic for a staffing agency. Rather, something clear, professional and direct is the best way to go.

Add a comment

Related Blogs

Posted by Jenn Martin | May 24, 2019
TimeSaved attends first ever Collision Conference held in Canada
Collision, North America‚Äôs fastest growing tech conference, came to Canada for the first time this year and it did not disappoint.  TimeSaved attended at the invitation of Innovation York, and...
No Image
Posted by Jenn Martin | April 17, 2019
TimeSaved selected as one of 20 Canadian companies for NEXT Founders
In an exciting development for the team at TimeSaved, our founder Rohan Jacob was recently accepted into the newest cohort of NEXT Founders. As a company focused on building AI...
Posted by David King | September 18, 2018
White Labelling and What it Can Do for Your Staffing Agency
White-labeling has become a hot topic in the staffing industry. More and more companies are taking advantage of white-labeling to make their software and services more authentic. However, this term...